DOXA SUB 200T Diamonds: a dive into luxury between diamonds and underwater performance

This new model represents one of the most refined evolutions of the SUB line, merging the ruggedness and reliability that have always distinguished the brand with an unparalleled touch of luxury and prestige. The SUB 200T Diamonds collection immediately stands out for its dazzling bezel, adorned with 107 diamonds and 13 colored gemstones. This stylistic choice not only exudes opulence but also enhances the unique iridescence of the natural mother-of-pearl dial. This precious material, born in the depths of the ocean, creates a play of light and color that shifts with every movement of the wrist, making each watch a unique masterpiece. Like fingerprints, no two dials are identical, giving every lucky owner an inimitable timepiece.

Zodiac Super Sea Wolf with Malachite Dial

When it comes to dive watches, few models carry the same allure as the Zodiac Super Sea Wolf. Born in the 1950s as one of the first diving watches available to the public, the Super Sea Wolf has evolved over time while maintaining its distinctive character and reliability. Today, the new Super Sea Wolf Compression Diver continues this tradition, blending the iconic aesthetics of the past with modern innovations that make it unique in the world of dive watches.

Yuto Horigome and Seiko 5 Sports: the collaboration that celebrates Japanese skateboarding

Yuto Horigome is not just a name in the world of skateboarding but a true icon of dedication and talent. With his historic victory at the Tokyo 2021 Olympic Games, Yuto made history as the first athlete to win an Olympic gold medal in skateboarding. In 2024, the Japanese champion defended his title once again, captivating audiences with his skill and unique style. His collaboration with Seiko is not only a celebration of his sporting achievements but also a tribute to his creative spirit and passion for design.

Bulova Racer: The Essence of Speed and Style on Your Wrist

The new Racer collection from Bulova is more than just a watch—it's a tribute to the rich history of automotive racing, a nod to a world filled with passion, precision, and speed. This line, designed for men who live every moment with intensity and a competitive spirit, brings a sporty yet sophisticated style to the wrist, blending elegance with high performance.

DOXA Unveils the SUB 300T Professional Aristera: An Icon for Left-Handed Wearers in a Limited Edition

DOXA continues to innovate in the world of diving watches with the launch of the SUB 300T Professional Aristera, a limited edition of just 300 pieces. This model marks a milestone for the brand: it is the first automatic diving watch specifically designed for left-handed users, with the crown positioned on the left side of the case, offering enhanced comfort and practicality for those who wear their watch on their right wrist.

Squale 2001 Heritage: An Icon Reborn in a Limited Edition

The world of dive watches has always had a particular charm, with models that not only tell time but also tell stories of adventures and exploration. Among these, the Squale 2001 has earned a special place in the hearts of enthusiasts and marine professionals. Today, on the occasion of the brand's 65th anniversary, Squale celebrates this legacy with a new limited edition of the legendary model chosen by Jacques Cousteau for the 1972 Antarctic expedition.

Cuervo y Sobrinos and The House of Grauer: A Tribute to Pedro Murias with a Limited Edition Watch

In a collaboration that blends Swiss elegance with Cuban spirit, Cuervo y Sobrinos has launched a new limited edition watch, the Robusto Pedro Murias, in partnership with The House of Grauer, one of the most prestigious cigar stores in Geneva. This extraordinary timepiece celebrates not only artisanal excellence but also the historical connection with one of the most influential figures in the Cuban cigar tradition: Pedro Murias.

Cuervo y Sobrinos Unveils the Historiador Cronógrafo Estoril: A Tribute to the Legendary Estoril Circuit

Cuervo y Sobrinos, a historic luxury watch brand with Cuban roots and a European spirit, is the Official Timekeeper of the Iberian Historic Endurance. This prestigious series of car races, held on some of Europe's most iconic circuits, celebrates not only speed but also the passion for vintage motorsport. In this context, Cuervo y Sobrinos has launched an exclusive new creation: the Historiador Cronógrafo Estoril, a limited-edition chronograph that pays tribute to the legendary Estoril circuit in Portugal.

Seiko Star Bar Collection: Elegance and Precision Inspired by Tokyo's Cocktails

Seiko has always stood out in the luxury watchmaking world thanks to its ability to blend tradition and innovation. Today, we’re excited to introduce two new models that embody this spirit perfectly: the Seiko Star Bar SRPK93J1 and SRE015J1. These watches are born from a collaboration with Tokyo’s legendary Star Bar, one of Japan’s premier mixology havens, known for its elegance and attention to detail. Both models celebrate the art of mixology and precision, paying homage to one of the world’s most renowned bartenders, Shinobu Ishigaki.

Seiko Prospex Limited Edition: Inspired by the Beauty of the Ionian Islands

Seiko Introduces a New Limited Edition Watch with Only 1,000 Pieces Available Exclusively for the European Market.

This Prospex model pays tribute to the natural beauty of the Ionian Islands, with a design inspired by their white sandy beaches and crystal-clear waters, making it the perfect destination for diving enthusiasts.