In the world of high horology, special collaborations are a chance to create unique pieces that blend precision, history, and creativity. To celebrate its 150th anniversary, Bulova has embarked on an extraordinary journey, revisiting its iconic Lunar Pilot chronograph in an exceptional collaboration with the famous Brazilian artist Thiago Rosinhole. The result is a limited-edition watch that unites Bulova's legendary heritage with Rosinhole's distinctive style, known for his ability to merge street art and pop culture.
Ready for takeoff? A new chapter in Bell & Ross's flight instrument saga is here, and it's called the BR-X3. Although the history of the Parisian brand dates back to 1992, B&R is primarily known for its extraordinary aviation-inspired timepieces, starting with the launch of the BR-01 in 2005. At times design-oriented, at others purely functional, these watches are almost always linked to a specific instrument found aboard a jet fighter or airliner.
Squale has proudly introduced the Matic-S, the new chapter in the history of its iconic Matic collection. This watch represents a perfect balance of technical performance, contemporary design, and everyday wearability, all built on decades of experience in creating professional dive watches.
Almost 20 years after its debut, the DOXA SUB 750T is making a grand comeback, modernized and ready to win over divers and watch enthusiasts alike. Unveiled at Geneva Watch Days 2025, the new SUB 750T maintains the robust design and legendary durability of the original 2002 model, but with a more refined and lighter silhouette.
In the dynamic world of watchmaking, few names resonate with the same strength as Maurice Lacroix. In 2016, the brand conquered the urban landscape with the launch of the AIKON, a timepiece that quickly became its flagship collection. Today, the brand from the Franches Montagnes pushes the boundaries of innovation even further with the introduction of a new line: the AIKONIC, the ultimate expression of design and savoir-faire.
When we talk about dive watches, we immediately think of robustness, reliability, and an aesthetic that has stood the test of time. The new UNIMATIC Diving Heritage collection embraces these very concepts, paying a modern tribute to the legacy of classic divers and the evocative atmosphere of the Italian Riviera.
Maurice Lacroix, a name synonymous with Swiss watchmaking excellence, is celebrating a significant milestone: its 50th anniversary. To commemorate half a century of mastery and innovation, the brand has unveiled the exquisite "1975 Legacy" collection, a tribute to its origins and enduring heritage.
Citizen once again amazes us with the expansion of its Attesa Blue Universe line, introducing two new limited-edition models that promise to be true masterpieces on the wrist. We're talking about the CC4106-74E and the CB3046-76E, watches that blend technological innovation, cutting-edge materials, and aesthetics inspired by the depths of space.
Citizen is celebrating 40 years of Aqualand with a limited edition. The latest addition to the PROMASTER line is the "Aqualand 40th Anniversary Limited Edition," which commemorates the 40th anniversary of the world's first electronic dive watch equipped with a depth sensor.
A century and a half of watchmaking passion, stylistic audacity, and technical innovation. Bulova reaches a historic milestone in 2025, celebrating 150 years since its founding in the distant year of 1875. And what better way to honor such a significant anniversary than by revisiting its own glorious past? The Maison has enthusiastically announced the re-edition of some of its most iconic models, true milestones that have marked the evolution of taste and horology.