Your Time is Now: Maurice Lacroix unveils the new AIKONIC
In the dynamic world of watchmaking, few names resonate with the same strength as Maurice Lacroix. In 2016, the brand conquered the urban landscape with the launch of the AIKON, a timepiece that quickly became its flagship collection. Today, the brand from the Franches Montagnes pushes the boundaries of innovation even further with the introduction of a new line: the AIKONIC, the ultimate expression of design and savoir-faire.
The AIKONIC isn't just a successor to the AIKON; it's a true evolution. The Manufacture has coined the term "IC" (Innovative Craftsmanship) to describe the revolutionary approach behind this collection. The watch combines cutting-edge materials and sophisticated technologies while remaining faithful to the brand's philosophy of making excellence accessible. Produced entirely in the Swiss Jura canton and expertly assembled at the Saignelégier Manufacture, the AIKONIC integrates local components, a tribute to the region's craftsmanship.
A Unique Carbon Dial
The most distinctive feature of the AIKONIC is undoubtedly its carbon dial, a rarity traditionally reserved for high-end watchmaking. Unlike the more common technique of weaving fibers, Maurice Lacroix has opted for an innovative method: the carbon fibers are arranged in a north-south direction, creating a hypnotic and unrepeatable pattern of gray and black lines. Each dial is a unique piece, the result of a collaboration with a specialized company just 40 km from Saignelégier, underscoring the brand's commitment to valuing local talent.
Sophisticated Design Details
The AIKONIC's design reveals a meticulous attention to detail. Lovers of the original AIKON will immediately recognize the characteristic six-arm bezel, an iconic element that has also inspired the design of the hands, hour markers, and crown. The crown, made of scratch-resistant matte ceramic with a tactile grip, not only facilitates use but also maintains its flawless finish over time. The steel case, with its vertically brushed and polished surfaces, offers a refined aesthetic, while the varying bevels on the sides play with light, highlighting the quality of the craftsmanship. To ensure perfect legibility, the sapphire crystal is treated on both sides with an anti-reflective coating.
The ML Easy Change System
Versatility is a key element of the AIKONIC. Equipped with a sporty rubber strap, the watch introduces the patented ML Easy Change system. This ingenious, tool-free mechanism allows you to personalize the watch's look in a matter of moments. Simply rotate the central links of the bracelet to unhook it and align the new strap to snap it into place.
The Heart of the Watch: The ML1000 Caliber
Living up to its design, the AIKONIC is powered by the new automatic ML1000 caliber. Developed in close collaboration with Soprod, a movement specialist located less than 10 km from Saignelégier, the caliber is a masterpiece of mechanics. Visible through the open case back, it features a rich array of finishes typical of much higher-priced watches, including blued screws, perlage, and Côtes de Genève motifs. In addition to its captivating aesthetics, the ML1000 caliber offers exceptional performance, with an impressive average daily accuracy of ±4 seconds and an extraordinary 60-hour power reserve.
The Maurice Lacroix AIKONIC is not just a watch; it's a testament to innovation, local craftsmanship, and a design that pushes boundaries. It represents the perfect fusion of tradition and modernity, making watchmaking excellence accessible to all enthusiasts.
