Bulova celebrates 150 years and rewrites history
A century and a half of watchmaking passion, stylistic audacity, and technical innovation. Bulova reaches a historic milestone in 2025, celebrating 150 years since its founding in the distant year of 1875. And what better way to honor such a significant anniversary than by revisiting its own glorious past? The Maison has enthusiastically announced the re-edition of some of its most iconic models, true milestones that have marked the evolution of taste and horology.
Among the pieces that will once again make enthusiasts dream, a model with timeless charm stands out: the Bulova "150th Anniversary" Pocket Watch, a limited edition re-release of a pocket watch that has its roots in the effervescent 1920s and 1930s. A golden age universally recognized as the Art Déco era, an international artistic movement that shaped culture, architecture, and art with its values of change, experimentation, and lavish decoration.
It was precisely in those roaring years that Bulova distinguished itself by introducing new technologies and cutting-edge designs, while maintaining meticulous attention to handcrafted details. The brand also excelled in promotion and communication, adopting pioneering marketing strategies for the time. It is therefore no surprise that Bulova's creativity was profoundly influenced by the vibrant Art Déco current. The men's and women's watches born in that period reflected an opulent aesthetic, characterized by intricate details and minute decorations, the result of superb craftsmanship.
Today, in 2025, Bulova pays homage to this rich Art Déco heritage with an exclusive limited edition collection, and the "150th Anniversary" Pocket Watch is undoubtedly its flagship. Directly inspired by the 1925 model, this pocket watch captures the essence of an era. Its silver-tone stainless steel case is elegantly defined by a thin coin-edge bezel, a motif that is harmoniously repeated in the grooves of the onion-shaped crown.
But it is the dial that captures the eye: a triumph of finely crafted silver, reproducing the incredible skill of the early Bulova artisans with a highly detailed floral decoration, emblematic of the Art Déco style. The blue hands glide gracefully over an engraving that is a true miniature work of art. The applied numerals on the hour ring, with their striking brushed finish, testify to an almost obsessive attention to detail.
Protecting this treasure trove of elegance is a convex sapphire crystal, while the screw-down case back proudly bears the engraving of the 150th-anniversary logo and the unique serial number of each piece. Because yes, being a limited edition, each watch is individually numbered, making it an exclusive collector's item.
Completing this magnificent pocket watch is a 15.8-inch custom-designed link chain, inspired by the original design. Each individual link is a small masterpiece of engineering, composed of multiple stamped parts that are then soldered together to form a solid and resistant element. The "lobster claw" clasp is a guarantee of security and a further nod to the elegance of bygone eras.
But the homage to Bulova's watchmaking history does not stop at aesthetics. This timepiece is powered by a Swiss automatic mechanical movement with 21 jewels and a generous power reserve of 60 hours (and not 62 as previously indicated in the provided text), a beating heart that celebrates Bulova's tradition and excellence in the American watchmaking landscape.
The Bulova "150th Anniversary" Pocket Watch is presented in a meticulously crafted box, accompanied by a commemorative booklet that traces the Art Déco heritage of the Maison. A unique opportunity to own a piece of history, a tribute to a golden age and a brand that has spanned decades while maintaining its passion for quality watchmaking.
With only 350 pieces available worldwide this pocket watch represents an unmissable opportunity for collectors and watch enthusiasts with an eye for style and history.
Essential Technical Specifications:
- Case: Steel, diameter 45.5 mm, thickness 14.6 mm
- Dial: Worked silver with floral decoration, blue hands
- Crystal: Convex sapphire
- Case Back: Screw-down, personalized with 150th-anniversary logo and limited edition number
- Movement: Automatic (caliber SW), 21 jewels, 60-hour power reserve
- Functions: Time only with small seconds
- Chain: Steel with lobster claw clasp
- Water Resistance: 30 meters
- Price: € 2,250.0
Don't miss the opportunity to own a piece of history. The Bulova "150th Anniversary" Pocket Watch is a tribute to the past with an eye to the future, a true gem to cherish and admire.
