Cuervo y Sobrinos and The House of Grauer: A Tribute to Pedro Murias with a Limited Edition Watch
In a collaboration that blends Swiss elegance with Cuban spirit, Cuervo y Sobrinos has launched a new limited edition watch, the Robusto Pedro Murias, in partnership with The House of Grauer, one of the most prestigious cigar stores in Geneva. This extraordinary timepiece celebrates not only artisanal excellence but also the historical connection with one of the most influential figures in the Cuban cigar tradition: Pedro Murias.
The Story of Pedro Murias: A Journey of Excellence
Pedro Murias began his cigar-making business in Cuba in the 1860s, initially working out of a modest workshop in the heart of Havana. The growing popularity of his cigars and the unmatched quality of his work earned Murias a solid reputation, transforming him into one of the island’s most renowned producers. In 1882, the huge demand for his products prompted him to move to a grand two-story building known as La Meridiana Fabrica de tabaco de Pedro Murias.
This factory, which covered over 1,500 square meters, soon became one of Havana's most important cigar production centers, known for its superior quality products. Although the former cigar factory still stands today, its use has changed, now intended for residential purposes.
A Watch That Tells a Story
To honor this legendary cigar producer, Cuervo y Sobrinos, a brand famous for its blend of luxury and tradition, has created the Robusto Pedro Murias, a limited edition watch with only 100 pieces. This timepiece is steeped in Cuban style, featuring details inspired by the historic La Meridiana factory.
For instance, the watch's salmon-colored dial echoes the original hues of the factory walls, while the contrasting chemin de fer surrounding the dial adds an elegant touch. The large silver-toned hour and minute hands, along with the bold Arabic-style indices, are generously lined with cream-colored Super-LumiNova®, enhancing legibility in low-light conditions and giving the dial a charming vintage look.

A Unique Piece for Enthusiasts
With only 100 pieces available, the Robusto Pedro Murias is a timepiece destined to become a true collector's item, cherished by both watch enthusiasts and cigar lovers. Each piece celebrates a refined lifestyle and a passion for artisanal tradition.
Located in the heart of The House of Grauer’s luxurious Cigar Lounge, which boasts Europe’s largest walk-in humidor, this watch is not only a tribute to Pedro Murias but is part of a broader experience that merges cigar culture with Swiss watchmaking elegance. Visitors to the lounge can also admire a collection of original Murias artifacts, offering a historical and cultural immersion into the world of Cuban cigars.
Conclusion
Cuervo y Sobrinos and The House of Grauer have created a masterpiece that unites two worlds, both defined by excellence. The Robusto Pedro Murias is not just a watch but a tribute to tradition, craftsmanship, and Cuban culture. A timepiece that captures the spirit of an era and, with its vintage style, will captivate collectors and enthusiasts worldwide.
If you're looking for a watch that tells a story and is a unique piece in its own right, the Robusto Pedro Murias is the limited edition you won’t want to miss in your collection.
